Case Study #1


OBJECTIVE

“In 2006, VON Ottawa-Renfrew County was changing its name to Carefor Health & Community Services, and went through a re-branding initiative.   Diana Dooley, President and Founder of Creative MiXX Inc. was hired to work closely with the Director of Operations to design, develop, and implement a new corporate gifting and Service Award Program that would incorporate a variety of customized apparel, office accessories; as well as tradeshow and fundraising giveaway items. 

She was also asked to develop and design ‘Years of Service’ lapel pins for ‘Volunteers’and ‘Staff’ (from five to 35 years of service) along with generic ‘Staffand Volunteer’ lapel pins; in addition to gifts for Carefor’s Staff and Volunteer Service Award Program.

RESULT

A very successful campaign that brought new life to Carefor’s corporate image, and increased employee morale and volunteerism!  The end result was a brand identity program; that reflected consistency throughout all departments. These gift items were handed out to all nursing and administrative staff. 

Giveaways consisted of padfolios, three-ring binders with multiple expandable pockets, totes and conference bags, a variety of high end pens for staff and lower priced writing instruments for mass giveaways; customized nursing aprons; and other office accessories that would complement the new look and feel of Carefor.

Photo images below illustrate gift items Creative MiXX designed for

Carefor Staff & Volunteer

 

Long Service Awards Program

 

 


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